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Business Breakdowns

How companies grow, what makes their approach interesting, and what I’d try.

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Anthropic launched a buying agent. Is this the end of AEs?

Oct 16, 2026

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10 min read

Anthropic launched a buying agent. Is this the end of AEs?

Not really. I tested it as five kinds of buyer: what it handles, where reps still win, and what I’d test if I were them.

Robert Jones
Robert Jones

GTM AI

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PostHog: the work after the install

Oct 5, 2026

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6 min read

PostHog: the work after the install

PostHog’s growth funnel, usage pricing, and the work between installing it and learning something.

Robert Jones
Robert Jones

GTM AI

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Higgsfield’s B2B opportunity is the second campaign

Oct 5, 2026

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9 min read

Higgsfield’s B2B opportunity is the second campaign

I work at Canva, so my interest is selfish: what Higgsfield is doing well in AI video, and why people are buying it.

Robert Jones
Robert Jones

Business Breakdowns

beehiiv grows when its customers grow

Sep 27, 2026

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8 min read

beehiiv grows when its customers grow

How audience-based pricing connects its product, customer education and next growth opportunity.

Robert Jones
Robert Jones

Bizgrowth.ai

Business growth, useful AI, and ideas worth exploring. By Robert.

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