I lead go-to-market AI at Canva, after growth-related roles at Asana and Grammarly. I write about how businesses grow and how AI can help people do useful work.
GTM AI
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Oct 23, 2026
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7 min read
Zoom moves further into go-to-market, how I turn every meeting into action items with Zoom’s MCP, and an Anthropic BDR’s six-agent day.
Oct 16, 2026
5 min read
How Anthropic sells with that much demand, six chats with its buying agent, and where Claude Haiku 5.5 fits.
10 min read
Not really. I tested it as five kinds of buyer: what it handles, where reps still win, and what I’d test if I were them.
Oct 9, 2026
4 min read
What Clay announced, how I build Workflows through its CLI, and my favorite talk of the day.
How we went from one person with a Clay table to building our own tools at Canva, and what I’d watch for at each stage.
Oct 5, 2026
6 min read
PostHog’s growth funnel, usage pricing, and the work between installing it and learning something.
9 min read
I work at Canva, so my interest is selfish: what Higgsfield is doing well in AI video, and why people are buying it.
Business Breakdowns
Sep 27, 2026
8 min read
How audience-based pricing connects its product, customer education and next growth opportunity.
Sep 15, 2026
Build around work people need to finish. Leave room for how they like to work.
Work Musings
Using more AI should leave you with less to do. Here’s how I’m approaching it, from follow-up drafts to my daily Jira workflow.
Sep 9, 2026
3 min read
A useful connection between pricing, customer education and the next customers to pursue.
What the software around a model makes possible: useful context, authorized actions, shared workflows and a way to learn what improves the work.
